website copywriter

What Do Your Customers Want From Your Website?

  If you knew what your customers wanted from your website, your life would be so much easier. So how do you know what your customers want?…

What Your Home Page Should Say About You

  Your home page shouldn’t say anything about you. What? It should instead focus entirely on the benefits your customer will get if they buy from you.…

Why Traffic Isn’t the Be All and End All of Your SEO Strategy

  Websites and SEO (search engine optimisation) go hand…

SEO Copywriting Uncovered

Have you always been led to believe that SEO copywriting is a complex beast that only a few ‘chosen ones’ can master? Well, it’s not that difficult so long as you remember one important thing, it’s still web copy, so it should be written…

What is Your Website For?

If you automatically answer to the question – why do you have a website? – is… Because everyone else has got one …you could be in trouble. Yes, being in business today means you are expected to…

Taking the ‘We’ Out of Your Web Copy

Hands up if you’ve “we’d” all over your website. There are oodles of websites out there suffering from this very embarrassing condition, simply because it’s full of…

Get Better Customer Satisfaction Through Your Website

We all want happy customers that return to us time and again. As, for many customers, your website will be their first contact with you, it must give them the…

How to Optimise Your Website Copywriting

Search engine optimisation can seem like an unfathomable language at times. Working our what your keywords should be, organising your site structure and building back links are all part of this, at times, mystical…

Copywriting–Being Conversational

  Why is it that so many corporate and professional business services websites are written in a stiff and formal tone? Granted, they are serious businesses, but that doesn’t mean that to portray a sense of professionalism you have to use intensely complex language. The result is generally,…

Website Copywriting–Being Effective

  Website copywriting is just one of the services I offer my clients. Creating copy that is effective is essential if you want your website visitor to become a paying customer. Generating copy that is interesting, relevant and that sells isn’t as easy as…