Call to action

How Dell Changed The Face Of The Call to Action

  If you don’t use a call to action in your marketing, it’s going to be as useful as a…

The 4 Mistakes That Are Killing Your Email Campaign

  Creating emails sounds as though it should be the easiest thing in the world. You work out what you want to say,…

Every B2B (and B2C) Website Must Have These 10 Features

  As a copywriter, it pains me to say this, but the words on your web page aren’t the be…

Simple Copywriting is Not For Dummies

  Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise…

The Slippery Slope to Email Marketing Oblivion

  Email marketing, love it or loath it, it is one of the fastest, cheapest and most effective ways of building relationships with your customers. For starters, they signed up…

If You Want a Great Video Get a Great Script

  What came first, the film or the script? Yes, you need a creative idea; yes, you need a great…

How to Write Persuasively

    You can write factually. You can write authoritatively. Can you write persuasively? Trying to persuade someone to see your point of view is tough. Some try the awful spam tactics you see that practically shout at the reader to…

Changing Your Call to Action Can Make a Big Difference

A call to action is essential if your marketing is to be successful. Without it there’s a very good chance…

The Art to Getting More Blog and Newsletter Subscribers

Having a blog is the fastest way to traffic heaven…if your content is good. But having loads of traffic coming to your site…

Three Types of Call to Action

A call to action is vital; although your marketing copy should be powerful enough to persuade the reader to want to buy your product or service, if you don’t have a strong call to…