how to blog

11 Common Blogging Mistakes

  It’s so easy to get started blogging anyone can do it. All you need is a blog, a few ideas, a willingness to write great content and active social media channels to let people know what you’re writing about. You…

3 Reasons Why Your Should Embrace Blogging as Part of Your Job

  Your management team’s latest idea for boosting customer engagement is to get…

The Ultimate Blogging Blog

No, I’m not going to lecture you on the importance of blogging because you already know why it’s crucial to the success of your business. The problem is, although you understand why, you’re so busy running your business and dealing with…

How to Improve Your Blogging

  How can you get better at blogging? Practice. You won’t be a success over night because you have to build an audience, find your own blogging personality and spend time testing different approaches until you find…

Writing Blog Posts That Get Noticed

The best way to get your business noticed is to blog. Writing about your niche not only demonstrates your knowledge, positioning you as an expert in your field, it also gives added value to…

How to Make Your Blog Readers Love You

This blog originally featured on our sister blog, Freelance Copywriter’s Blog. Blogging is a great tool for marketing your business. It gives you a platform from which…

Are You Blogging Effectively?

You already know blogging boosts your credibility, exposure and drives traffic to your website, but you also know that doesn’t mean it’s easy. How many times have you written a post only for no one to comment on it or share…

The Pros and Cons of Blogging

Deciding whether or not to start a blog is tricky. On the one hand you know it’s a great way to boost your online visibility and search rankings. On the other, you know it’s…

Why do Corporate Blogs Fail?

Did you know that 80% of corporate blogs don’t get beyond a fifth post? Who would have guessed that running a blog could be so difficult? Well the reality is that it isn’t difficult to run, so…

Are You Blogging For Your Business Yet?

As an online marketer your search engine optimisation strategy should be led by content and that means blogging. Some love it, some hate it, but regardless of your feelings about…