link building

Link Building in 2016

  I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has…

Rand Fishkin Reveals Why Your Links Aren’t Boosting Your Rankings

As a copywriter I’m not an SEO expert, but have a rough working knowledge of how to go about it…

Nofollow Links Have Value Too

    In the ever-changing world of search engine optimisation the link remains a valuable commodity. As an internet marketer however, you’ll also know how frustrating the link building world can be. Day after day you spend…

How to Spot an Unnatural Link

  Google is cracking down on dodgy links. Sites are being penalised left, right and centre so it’s vital you know what constitutes an unnatural link to make sure you don’t fall foul of…

Content Marketing Will Be The Death of SEO

This is an unusually short post because I feel a rant coming on. Content marketing is killing search engine optimisation – some would like you to believe…

Why Bradley Wiggins Would Make a Good SEO

Short and sweet one today. I love cycling. Not only is it a great form of exercise, it’s sociable and a great way to clear your head.…

The Importance of Link Building

Link building is a vital part of your SEO strategy. Google uses the links that point to your website to judge its authority – the more relevant links it has, the higher its authority is deemed to…

Effective Anchor Text

One of the most important parts of your search engine optimisation strategy is link building. They are essential if you are to achieve and maintain good rankings. But how can you be sure you’re using the most effective anchor text linking structure? For many…

How to Link Build Well

When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to…

Simple SEO Checks to Boost Your Website

Search engine optimisation doesn’t have to be scary. Despite the claims of some, anyone can make simple SEO checks on their website that will make a difference to their rankings.…