online marketing | Briar Copywriting

Social Media–The Internet’s Marmite

Most people will either love social media or hate it – with the odd few thrown in who simply don’t ‘get it’. But the problem is for those who hate or don’t ‘get it’, social media is here to stay…

The Value of Internet Marketing

Internet marketing is vitally important for your business. Not convinced? OK, utilising activities such as article marketing, social media, blogging and other content creation will have a dramatic effect on your business’ online visibility and exposure.…

Read All About Us

As a website copywriter, I have been know to harp on about your website copy should address the needs of your reader. What do I mean? Basically, your content must focus on the benefits of your product/service to the reader…

Marketing With Google Local

Does this look familiar? This is the Google 10 box that appears at the top of your search results. It shows 10 local businesses that relate directly to your search term (so in this case it is builders). Ever…

Does My Business Need a Website?

Despite living in a virtual age there are still many businesses out there resisting the urge to have a website. Some of the common arguments about not buying into virtual real estate are:…

Online Marketing–Mistakes That Could Damage Your Business

Online marketing – love it or hate it, if you’re a business owner you have to get to grips with it. As the vast majority of the population use…

How Effective is Your Social Media Marketing?

Loads of companies are now using social media – applications like Twitter, LinkedIn, Facebook and blogs are transforming the way they interact with their market. Are you using social…

Copywriting to Enhance Your Website

You’ve heard the saying “don’t judge a book by its cover”, well I hate to say it but people do. Not only that, but they’ll also judge you and your company by your written content whether in…