Most businesses realise that the internet is the place to be these days. It is a vast market place scoured by millions of internet users every day. But that doesn’t mean you should dash out and throw any old website together. If you want a website it should…
Search engine optimisation is helping businesses, of all sizes, reach a wider online audience. If it is done well they can slash their marketing budgets because the need for ‘paid’ advertising can be greatly reduced. But…
Many people would have you believe that SEO copywriting is a mystical art that you can only do after many years of training high on a remote Tibetan mountain top. It’s not—but that’s not to say it is easy. It…
In my last post we looked at the Home Page and About Us page. Now it’s the turn of the Products/Service page and FAQs. Products and…
When creating your website you have to consider several things – your design, its functionality, your message etc. Your unique selling point and the products and…
Before we get going I just want to make one thing clear – the term ‘keyword density’ should be confined to the rubbish bin. There, I’ve said it. It is often used by ‘SEO experts’ who claim to understand the ins and outs of…
As a website copywriter I know how difficult it can be to create text that is appealing, interesting and that converts readers into customers. So if you insist on going it alone and writing your own web copy, I can sympathise with you.…
Before you all start scrolling down to add a comment telling me the title of this post is grammatically incorrect – I know, it’s meant to be. I want to…
Does your marketing pack a punch? If not, it’s not working. The effectiveness of your marketing strategy and materials depends on your persuasive copy. Pretend for a moment you have a high street store. You use your shop window display to…
SEO copywriting is a copywriting niche that continues to grow in importance. As the number of internet users continues to grow and with the recent increase in local search,…
