Website copywriting

Why Web Copy Shouldn’t Be a One Hit Wonder

  Steve Brookstein, Sam Bailey, Sam and the Womp, Yolanda Be Cool & DCUP, 3 of a Kind, Rui Da Silva, MARRS… What…

Website Content: What’s Important and What’s Not

  Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered…

Copywriting – How to be Natural and Authentic

  This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

10 Reasons Why People Don’t Trust Your Website

  Buying online, or finding a service supplier online can be fraught with danger. With no physical shop to go to, the consumer doesn’t get to meet…

How to Write Copy That Stops The Scanners

    Who are the scanners? They are people like you and me that read stuff on the web. Selling face-to-face is easy. Your potential customer is…

Is SEO Copywriting Dead?

A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on…

How to Create a Winning Website

If your website is to work for you it must have: Clarity High quality, relevant images Great copy that’s scanable, informative and interesting Clear navigation Of course, it also needs to be optimised for…

5 Must-haves of an Effective Website

Hands up if you’ve recently landed on a website only to be completely frustrated by it? Sites with poor navigation, horrendous images, awful flash and highly annoying auto-play videos are just some of the…

Why You Need a Website Copywriter

Once you’ve spent a small fortune and lots of time perfecting your website’s design, you’ll need content. That is often the one thing that’s overlooked by businesses. They put a lot of effort into…

SEO Copywriting Uncovered

Have you always been led to believe that SEO copywriting is a complex beast that only a few ‘chosen ones’ can master? Well, it’s not that difficult so long as you remember one important thing, it’s still web copy, so it should be written…