working with a copywriter

Why You Should Never Tell a Copywriter How Long a Project Will Take

  In my experience, most people think that copywriters…

The is Why You Need a Second Pair of Hands

  Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now…

How to Give a Complete Copywriting Brief

  You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the…

How to Brief a Copywriter

  Do you know the single most important golden rule that you should always follow when briefing a copywriter? It’s quite obvious really, but often gets overlooked. If you’re not sure, let me tell you a story.…

Why You Need One Chief and a Cast Iron Copywriting Brief

  Every business needs content. That’s a given. Whether it’s for your website, brochures, newsletters, emails…

Why You Should Trust Your Copywriter

  Can I ask you something? What’s the point in going to all the time and trouble of finding a great copywriter if you’re going to ignore everything she says or does? There must…

The Benefits of a Neutral Copywriter

  First, I should probably explain what I mean by a neutral copywriter. When you start looking round for a writing partner to help you with your marketing, you’ll realise they come in all…

The Perfect Marketing Partnership

Does this sound familiar? After a lot of soul searching you finally decided to get your business idea off the ground. It starts gradually, but little by little your customer base grows and your time moves from marketing to filling orders…

How to Work With Your Copywriter – Reviewing Copy

Congratulations, you’ve hired a copywriter to help you with your sales and marketing materials and have just embarked on the collaborative. Yes, I…

This is What Your Copywriter Needs to Know

This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we wanted to share it with you also. Sooner or later, you’ll realize that keeping…